{"id":11141,"date":"2022-11-21T08:51:07","date_gmt":"2022-11-21T08:51:07","guid":{"rendered":"https:\/\/temp.testpoint.it\/?page_id=11141"},"modified":"2023-01-11T09:39:05","modified_gmt":"2023-01-11T08:39:05","slug":"product-placement","status":"publish","type":"page","link":"https:\/\/www.testpoint.it\/en\/product-placement\/","title":{"rendered":"Product placement"},"content":{"rendered":"

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Do you need to set up a product placement?\nChoose Testpoint<\/h1>\n

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Discover the services of a modern agency dedicated to today\u2019s market researchers.<\/p>\n

[\/et_pb_text][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjExMDY5In19@” button_text=”Brochure” _builder_version=”4.19.3″ _dynamic_attributes=”button_url” _module_preset=”52a5a05b-a72c-4d56-b94e-51db468e1123″ global_module=”13367″ saved_tabs=”all” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_contact_form captcha=”off” email=”info@testpoint.it, gestionesito@testpoint.it” title=”Contattaci per un preventivo” custom_message=”Richiesta di preventivo dal sito Testpoint.it||et_pb_line_break_holder||||et_pb_line_break_holder||Ti ha contattato:||et_pb_line_break_holder||Nome: %%Nome%% ||et_pb_line_break_holder||Azienda: %%Azienda%%||et_pb_line_break_holder||Email: %%Email%%||et_pb_line_break_holder||Messaggio: %%Messaggio%%||et_pb_line_break_holder||||et_pb_line_break_holder||Ha dato i seguenti consensi:||et_pb_line_break_holder||%%Privacy%%||et_pb_line_break_holder||%%Contatto%%||et_pb_line_break_holder||%%Newsletter%%||et_pb_line_break_holder||(Se \u00e8 stato dato il consenso alla newsletter, ricordarsi di inserire manualmente il nominativo una tantum). ” success_message=”Il tuo messaggio \u00e8 stato inviato con successo. Sarai ricontattato al pi\u00f9 presto.” admin_label=”section” _builder_version=”4.19.3″ _module_preset=”69b5eecd-2a25-49b1-92a1-f550be9bf080″ _unique_id=”46dc043b-a8bb-4a5d-8ea2-df16b9c35e7a” form_field_background_color=”#FFFFFF” form_field_focus_background_color=”#FFFFFF” form_field_custom_margin=”8px||8px||true|false” form_field_custom_padding=”8px||8px||true|false” title_text_color=”#FFFFFF” title_font_size=”25px” form_field_font_size=”13px” button_text_size=”18px” button_bg_color=”RGBA(255,255,255,0)” button_border_width=”2px” button_border_color=”#FFFFFF” button_border_radius=”0px” custom_padding=”||0px|||” global_module=”11706″ saved_tabs=”all” global_colors_info=”{}” form_field_focus_background_color__hover_enabled=”off|desktop” form_field_focus_background_color__hover=”#FFFFFF”][et_pb_contact_field field_id=”Azienda” field_title=”Azienda (*)” fullwidth_field=”on” _builder_version=”4.19.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_contact_field][et_pb_contact_field field_id=”Nome” field_title=”Nome (*)” fullwidth_field=”on” _builder_version=”4.19.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_contact_field][et_pb_contact_field field_id=”Email” field_title=”Email (*)” fullwidth_field=”on” _builder_version=”4.19.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_contact_field][et_pb_contact_field field_id=”Messaggio” field_title=”Messaggio (*)” field_type=”text” fullwidth_field=”on” _builder_version=”4.19.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_contact_field][et_pb_contact_field field_id=”Privacy” field_title=”Consenso al trattamento dati personali (Obbligatorio)” field_type=”checkbox” checkbox_options=”%91{%22value%22:%22Autorizzo il trattamento dei miei dati personali in conformit\u00e0 a quanto previsto nella privacy policy di Testpoint. %22,%22checked%22:0,%22dragID%22:-1,%22link_url%22:%22https:\/\/www.testpoint.it\/privacy-policy%22,%22link_text%22:%22Leggi la privacy policy%22}%93″ fullwidth_field=”on” _builder_version=”4.19.3″ _module_preset=”default” form_field_background_color=”rgba(158,158,158,0.45)” form_field_text_color=”#FFFFFF” global_colors_info=”{}”][\/et_pb_contact_field][et_pb_contact_field field_id=”Contatto” field_title=”Consenso al contatto commerciale (Obbligatorio)” field_type=”checkbox” checkbox_options=”%91{%22value%22:%22Desidero essere contattato da un vostro consulente%22,%22checked%22:0,%22dragID%22:-1}%93″ fullwidth_field=”on” _builder_version=”4.19.3″ _module_preset=”default” form_field_background_color=”rgba(158,158,158,0.45)” form_field_text_color=”#FFFFFF” global_colors_info=”{}”][\/et_pb_contact_field][et_pb_contact_field field_id=”Newsletter” field_title=”Iscrizione alla Newsletter (Facoltativo)” field_type=”checkbox” checkbox_options=”%91{%22value%22:%22Desidero iscrivermi alla newsletter di Testpoint%22,%22checked%22:0,%22dragID%22:-1}%93″ required_mark=”off” fullwidth_field=”on” _builder_version=”4.19.3″ _module_preset=”default” form_field_background_color=”rgba(158,158,158,0.45)” form_field_text_color=”#FFFFFF” global_colors_info=”{}”][\/et_pb_contact_field][\/et_pb_contact_form][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.19.0″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.0″ _module_preset=”default” header_font=”|700|||||||” header_text_align=”left” header_text_color=”#666666″ header_font_size=”33px” global_colors_info=”{}”]<\/p>\n

What is the \u201cproduct placement\u201d? A case study<\/h1>\n

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The product \u201cplacement\u201d is a fundamental moment of a home product test: the products to be tested are delivered to the respondent\u2019s home, accompanied by adequate instructions regarding the order in which products have to be tested and a questionnaire to be completed after each usage.<\/p>\n

Home placement is used when there are several products of the same type to be tested and compared: in this case, it is convenient to deliver all the products to the home of the respondents who were recruited for the test. The \u201cplaced\u201d products \u2013 that is, the products delivered to respondent\u2019s home \u2013 are always all of the same type because the test implies a comparison, and they can be either de-branded (i.e., without brand label and in anonymous packaging) or branded.<\/p>\n

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Our experience<\/h2>\n<\/div>\n<\/div>\n

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\u201cPlacement\u201d methods<\/h2>\n

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Product placement can be carried out in different ways:<\/p>\n

    \n
  • A parcel containing the products can be delivered to respondents\u2019 homes: in this case respondents receive the different products, test them in the required order and for the required time (for example, one week for each product), complete the online questionnaire after testing each product. Sometimes, to collect the data, you may have telephone interviews instead of online self-completed questionnaires.<\/li>\n
  • The products can be delivered to respondents\u2019 homes by an interviewer who delivers the product, then returns for the post-use interview and delivery of any second product. The procedure is repeated for all the products to be tested. In some cases, it is possible that the interviewer deals exclusively with the placement of the product, with the respondent who self-completes the online questionnaire.<\/li>\n<\/ul>\n

    Product placement can also take place at a central location: in this case, respondents are required to visit the central location, pick up the product, test it for the required time, self-complete the online questionnaire at the end of each test. Of course, this methodology is recommended when there are few products to be tested.<\/p>\n

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    Different methods for the same methodology<\/h2>\n

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    These different methods do not affect the methodology: it is always a home usage test. But when is one method better than the other?<\/p>\n

    The interviewer is used when for some reason an administered interview is preferred to a self-completed questionnaire. Furthermore, the placement of the products through the interviewer with respect to the delivery of the products by courier guarantees that the respondent tests the products in the right order, without errors or confusions that could be possible when the products to be tested and compared are more than two or three.<\/p>\n

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    Devi organizzare un piazzamento prodotti?Scegli TestpointScopri i servizi di un’agenzia moderna dedicata ai ricercatori di mercatoChe cos\u2019\u00e8 il \u201cpiazzamento\u201d: il case studyIl\u00a0\u201cpiazzamento\u201d\u00a0\u00e8 un momento fondamentale di un\u00a0product test domiciliare: si tratta di far pervenire i prodotti da testare presso il domicilio del rispondente, accompagnati da adeguate istruzioni riguardanti l\u2019ordine con cui provare i prodotti e […]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-11141","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/pages\/11141","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/comments?post=11141"}],"version-history":[{"count":11,"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/pages\/11141\/revisions"}],"predecessor-version":[{"id":13629,"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/pages\/11141\/revisions\/13629"}],"wp:attachment":[{"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/media?parent=11141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}