{"id":11131,"date":"2022-11-21T08:41:57","date_gmt":"2022-11-21T08:41:57","guid":{"rendered":"https:\/\/temp.testpoint.it\/?page_id=11131"},"modified":"2022-11-30T18:22:21","modified_gmt":"2022-11-30T18:22:21","slug":"interviste-telefoniche-in-profondita","status":"publish","type":"page","link":"https:\/\/www.testpoint.it\/en\/interviste-telefoniche-in-profondita\/","title":{"rendered":"Interviste telefoniche in profondit\u00e0"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Carousel&#8221; _builder_version=&#8221;4.19.2&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/www.testpoint.it\/wp-content\/uploads\/2022\/11\/bg3-black.png&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; hover_enabled=&#8221;0&#8243; da_disable_devices=&#8221;off|off|off&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; title_text=&#8221;bg3-black&#8221; sticky_enabled=&#8221;0&#8243; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;14px||10px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; header_text_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;150px|||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Do you need to set up a Tele-depths?<br \/>Choose Testpoint<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;20px&#8221; custom_margin=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Discover the services of a modern agency dedicated to today\u2019s market researchers.<\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.19.2&#8243; _module_preset=&#8221;default&#8221; global_module=&#8221;11560&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->  #btn-brochure-main{<!-- [et_pb_line_break_holder] -->    color: white;<!-- [et_pb_line_break_holder] -->    font-size: 1.5em;<!-- [et_pb_line_break_holder] -->    border: 1px white solid;<!-- [et_pb_line_break_holder] -->    padding: .4em 1em;<!-- [et_pb_line_break_holder] -->    transition: 200ms ease;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  #btn-brochure-main:hover{<!-- [et_pb_line_break_holder] -->    background-color: #ffffff;<!-- [et_pb_line_break_holder] -->    color: #181a1b;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><a id=\"btn-brochure-main\" href=\"https:\/\/temp.testpoint.it\/brochure\">Brochure<\/a><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->  if (document.documentElement.lang === \"en-US\"){<!-- [et_pb_line_break_holder] -->\t\tdocument.getElementById(\"btn-brochure-main\").href = \"https:\/\/temp.testpoint.it\/brochure-eng\/\"<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_contact_form captcha=&#8221;off&#8221; email=&#8221;info@testpoint.it&#8221; title=&#8221;Contattaci per un preventivo&#8221; custom_message=&#8221;Ciao. Sei stato contattato dal sito Testpoint.it||et_pb_line_break_holder||||et_pb_line_break_holder||Ti ha contattato:||et_pb_line_break_holder||Nome:  %%Nome%% ||et_pb_line_break_holder||Azienda: %%Azienda%%||et_pb_line_break_holder||Email: %%Email%%||et_pb_line_break_holder||Messaggio: %%Messaggio%%||et_pb_line_break_holder||||et_pb_line_break_holder||Ha dato i seguenti consensi:||et_pb_line_break_holder||%%Privacy%%||et_pb_line_break_holder||%%Contatto%%||et_pb_line_break_holder||&#8221; success_message=&#8221;Il tuo messaggio \u00e8 stato mandato con successo. Sarai ricontattato al pi\u00f9 presto.&#8221; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.19.2&#8243; _module_preset=&#8221;69b5eecd-2a25-49b1-92a1-f550be9bf080&#8243; _unique_id=&#8221;46dc043b-a8bb-4a5d-8ea2-df16b9c35e7a&#8221; form_field_background_color=&#8221;#FFFFFF&#8221; form_field_focus_background_color=&#8221;#FFFFFF&#8221; title_text_color=&#8221;#FFFFFF&#8221; title_font_size=&#8221;25px&#8221; button_text_size=&#8221;18px&#8221; button_bg_color=&#8221;RGBA(255,255,255,0)&#8221; button_border_width=&#8221;2px&#8221; button_border_color=&#8221;#FFFFFF&#8221; button_border_radius=&#8221;0px&#8221; custom_padding=&#8221;||0px|||&#8221; global_module=&#8221;11706&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221; form_field_focus_background_color__hover_enabled=&#8221;on|desktop&#8221; form_field_focus_background_color__hover=&#8221;#FFFFFF&#8221;][et_pb_contact_field field_id=&#8221;Azienda&#8221; field_title=&#8221;Azienda&#8221; required_mark=&#8221;off&#8221; fullwidth_field=&#8221;on&#8221; _builder_version=&#8221;4.19.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_contact_field][et_pb_contact_field field_id=&#8221;Nome&#8221; field_title=&#8221;Nome&#8221; fullwidth_field=&#8221;on&#8221; _builder_version=&#8221;4.19.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_contact_field][et_pb_contact_field field_id=&#8221;Email&#8221; field_title=&#8221;Email&#8221; fullwidth_field=&#8221;on&#8221; _builder_version=&#8221;4.19.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_contact_field][et_pb_contact_field field_id=&#8221;Messaggio&#8221; field_title=&#8221;Messaggio (*)&#8221; field_type=&#8221;text&#8221; fullwidth_field=&#8221;on&#8221; _builder_version=&#8221;4.19.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_contact_field][et_pb_contact_field field_id=&#8221;Privacy&#8221; field_title=&#8221;Consenso al trattamento dati personali&#8221; field_type=&#8221;checkbox&#8221; checkbox_options=&#8221;%91{%22value%22:%22Autorizzo il trattamento dei miei dati personali in conformit\u00e0 a quanto previsto nella privacy policy di Testpoint. %22,%22checked%22:0,%22dragID%22:-1,%22link_url%22:%22https:\/\/temp.testpoint.it\/privacy-policy%22,%22link_text%22:%22Leggi la privacy policy%22}%93&#8243; fullwidth_field=&#8221;on&#8221; _builder_version=&#8221;4.19.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_contact_field][et_pb_contact_field field_id=&#8221;Contatto&#8221; field_title=&#8221;Consenso al contatto commerciale&#8221; field_type=&#8221;checkbox&#8221; checkbox_options=&#8221;%91{%22value%22:%22Desidero essere contattato da un vostro consulente%22,%22checked%22:0,%22dragID%22:-1}%93&#8243; fullwidth_field=&#8221;on&#8221; _builder_version=&#8221;4.19.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_contact_field][\/et_pb_contact_form][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#666666&#8243; header_font_size=&#8221;33px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>What are the telephone in depth interviews? The case study<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\" translation-block\">In-depth telephone interviews use the telephone to carry out motivational interviews when \u2013 working on a sample that is geographically dispersed or difficult to reach due to time requirements \u2013 there is a need to guarantee a high standardization of the interview.<\/p>\n<p class=\" translation-block\">As occurs in the classic face-to-face interviews, this qualitative methodology aims to access the perspective of respondents to investigate opinions, behaviors, psychological and motivational attitudes that guide the decision and choice mechanisms.<\/p>\n<p class=\" translation-block\">Just like in face-to-face interviews, the moderator leads the conversation following a discussion path, a sort of guide or a canvas that allows them not to leave out any essential points. The respondent can express themselves rather freely using their own mental categories and language, in an interview that the moderator will be able to make flexible but stimulating.<\/p>\n<p class=\" translation-block\">The main advantage of this technique is the possibility of reaching a fairly large sample distributed throughout the national territory: the same moderator can conduct interviews in different cities, agreeing days and times with the respondents without having to ask them to move to reach a central location or without moving themselves. The presence of a single moderator is important to ensure uniformity of work and standardization of the interview.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Methodology<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>The in-depth telephone interview, such as the face-to-face interview, lasts about 60 minutes, and takes place on the day and time agreed between the moderator and the respondent. The interview can be recorded to allow further analysis.<\/p>\n<p>The moderator, even if only by telephone, must be able to create a favourable atmosphere for an open and relaxed interview, keeping the respondent\u2019s interest alive, stimulating them to interact and discuss and encourage collaboration.<\/p>\n<p>It is essential that the respondent is absolutely comfortable and that there are no disturbing or distracting elements and no interruptions during the interview.<\/p>\n<p>Although there is no visual contact between the moderator and the participant \u2013 and therefore all those components of non-verbal communication (mimicry, posture etc.) that often can provide additional information \u2013 a skilled moderator will nevertheless be able to motivate and stimulate the participant and collect important information.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":"<p>Devi organizzare delle interviste telefoniche in profondit\u00e0?Scegli TestpointScopri i servizi di un&#8217;agenzia mordena dedicata ai ricercatori di mercatoChe cosa sono le interviste telefoniche individuali in profondit\u00e0: il case studyLe\u00a0interviste telefoniche individuali in profondit\u00e0\u00a0utilizzano il mezzo telefonico per realizzare interviste\u00a0motivazionali\u00a0quando, lavorando su un campione\u00a0geograficamente disperso\u00a0o poco raggiungibile per esigenze di orari, si ha l\u2019esigenza di garantire [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-11131","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/pages\/11131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/comments?post=11131"}],"version-history":[{"count":6,"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/pages\/11131\/revisions"}],"predecessor-version":[{"id":11845,"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/pages\/11131\/revisions\/11845"}],"wp:attachment":[{"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/media?parent=11131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}