{"id":11128,"date":"2022-11-21T08:39:28","date_gmt":"2022-11-21T08:39:28","guid":{"rendered":"https:\/\/temp.testpoint.it\/?page_id=11128"},"modified":"2022-11-30T18:22:00","modified_gmt":"2022-11-30T18:22:00","slug":"interviste-duo-e-trio","status":"publish","type":"page","link":"https:\/\/www.testpoint.it\/en\/interviste-duo-e-trio\/","title":{"rendered":"Duos and trios"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Carousel&#8221; _builder_version=&#8221;4.19.2&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/www.testpoint.it\/wp-content\/uploads\/2022\/11\/bg3-black.png&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; hover_enabled=&#8221;0&#8243; da_disable_devices=&#8221;off|off|off&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; title_text=&#8221;bg3-black&#8221; sticky_enabled=&#8221;0&#8243; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;14px||10px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; header_text_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;150px|||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Do you need to set up paired interviews?<br \/>Choose Testpoint<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;20px&#8221; custom_margin=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Discover the services of a modern agency dedicated to today\u2019s market researchers.<\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.19.2&#8243; _module_preset=&#8221;default&#8221; global_module=&#8221;11560&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->  #btn-brochure-main{<!-- [et_pb_line_break_holder] -->    color: white;<!-- [et_pb_line_break_holder] -->    font-size: 1.5em;<!-- [et_pb_line_break_holder] -->    border: 1px white solid;<!-- [et_pb_line_break_holder] -->    padding: .4em 1em;<!-- [et_pb_line_break_holder] -->    transition: 200ms ease;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  #btn-brochure-main:hover{<!-- [et_pb_line_break_holder] -->    background-color: #ffffff;<!-- [et_pb_line_break_holder] -->    color: #181a1b;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><a id=\"btn-brochure-main\" href=\"https:\/\/temp.testpoint.it\/brochure\">Brochure<\/a><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->  if (document.documentElement.lang === \"en-US\"){<!-- [et_pb_line_break_holder] -->\t\tdocument.getElementById(\"btn-brochure-main\").href = \"https:\/\/temp.testpoint.it\/brochure-eng\/\"<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_contact_form captcha=&#8221;off&#8221; email=&#8221;info@testpoint.it&#8221; title=&#8221;Contattaci per un preventivo&#8221; custom_message=&#8221;Ciao. Sei stato contattato dal sito Testpoint.it||et_pb_line_break_holder||||et_pb_line_break_holder||Ti ha contattato:||et_pb_line_break_holder||Nome:  %%Nome%% ||et_pb_line_break_holder||Azienda: %%Azienda%%||et_pb_line_break_holder||Email: %%Email%%||et_pb_line_break_holder||Messaggio: %%Messaggio%%||et_pb_line_break_holder||||et_pb_line_break_holder||Ha dato i seguenti consensi:||et_pb_line_break_holder||%%Privacy%%||et_pb_line_break_holder||%%Contatto%%||et_pb_line_break_holder||&#8221; success_message=&#8221;Il tuo messaggio \u00e8 stato mandato con successo. Sarai ricontattato al pi\u00f9 presto.&#8221; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.19.2&#8243; _module_preset=&#8221;69b5eecd-2a25-49b1-92a1-f550be9bf080&#8243; _unique_id=&#8221;46dc043b-a8bb-4a5d-8ea2-df16b9c35e7a&#8221; form_field_background_color=&#8221;#FFFFFF&#8221; form_field_focus_background_color=&#8221;#FFFFFF&#8221; title_text_color=&#8221;#FFFFFF&#8221; title_font_size=&#8221;25px&#8221; button_text_size=&#8221;18px&#8221; button_bg_color=&#8221;RGBA(255,255,255,0)&#8221; button_border_width=&#8221;2px&#8221; button_border_color=&#8221;#FFFFFF&#8221; button_border_radius=&#8221;0px&#8221; custom_padding=&#8221;||0px|||&#8221; global_module=&#8221;11706&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221; form_field_focus_background_color__hover_enabled=&#8221;on|desktop&#8221; form_field_focus_background_color__hover=&#8221;#FFFFFF&#8221;][et_pb_contact_field field_id=&#8221;Azienda&#8221; field_title=&#8221;Azienda&#8221; required_mark=&#8221;off&#8221; fullwidth_field=&#8221;on&#8221; _builder_version=&#8221;4.19.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_contact_field][et_pb_contact_field field_id=&#8221;Nome&#8221; field_title=&#8221;Nome&#8221; fullwidth_field=&#8221;on&#8221; _builder_version=&#8221;4.19.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_contact_field][et_pb_contact_field field_id=&#8221;Email&#8221; field_title=&#8221;Email&#8221; fullwidth_field=&#8221;on&#8221; _builder_version=&#8221;4.19.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_contact_field][et_pb_contact_field field_id=&#8221;Messaggio&#8221; field_title=&#8221;Messaggio (*)&#8221; field_type=&#8221;text&#8221; fullwidth_field=&#8221;on&#8221; _builder_version=&#8221;4.19.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_contact_field][et_pb_contact_field field_id=&#8221;Privacy&#8221; field_title=&#8221;Consenso al trattamento dati personali&#8221; field_type=&#8221;checkbox&#8221; checkbox_options=&#8221;%91{%22value%22:%22Autorizzo il trattamento dei miei dati personali in conformit\u00e0 a quanto previsto nella privacy policy di Testpoint. %22,%22checked%22:0,%22dragID%22:-1,%22link_url%22:%22https:\/\/temp.testpoint.it\/privacy-policy%22,%22link_text%22:%22Leggi la privacy policy%22}%93&#8243; fullwidth_field=&#8221;on&#8221; _builder_version=&#8221;4.19.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_contact_field][et_pb_contact_field field_id=&#8221;Contatto&#8221; field_title=&#8221;Consenso al contatto commerciale&#8221; field_type=&#8221;checkbox&#8221; checkbox_options=&#8221;%91{%22value%22:%22Desidero essere contattato da un vostro consulente%22,%22checked%22:0,%22dragID%22:-1}%93&#8243; fullwidth_field=&#8221;on&#8221; _builder_version=&#8221;4.19.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_contact_field][\/et_pb_contact_form][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#666666&#8243; header_font_size=&#8221;33px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>What are paired interviews: a case study<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\" translation-block\">Paired interviews is a qualitative research methodology carried out by interviewing simultaneously two people who know each other: it can be a parent and a child, two friends, two colleagues, two people linked by work relationships. The meaning of the interview as a couple is to have, on the same topic, two different but complementary points of view.<\/p>\n<p>It is a middle ground between an in-depth personal interview and a mini focus group<a href=\"https:\/\/www.testpoint.it\/en\/fieldwork-management-reperimento-campione\/intervista-individuale-in-profondita\/\">intervista personale in profondit\u00e0<\/a><span>\u00a0<\/span>e un<span>\u00a0<\/span><a href=\"https:\/\/www.testpoint.it\/en\/fieldwork-management-reperimento-campione\/focus-group\/\">focus group<\/a><span>\u00a0<\/span>in miniatura.<\/p>\n<p class=\" translation-block\">In particular surveys, according to the topic discussed, it is also possible to carry out trios that pursue the same objectives and take place in the same ways, however involving three people.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Paired interviews: when to use them?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>In general, we can say that paired interviews have the aim of investigating decision-making processes in which multiple people are involved; for example, regarding the purchase of a car, it is possible to interview husband and wife or father and son to understand what role each plays in the decision-making process and to what elements each one gives more weight in the choice.<\/p>\n<p class=\" translation-block\">In the field of consumer research, paired interviews are widely used when it is necessary to interview children, that is, when it is necessary to investigate the habits, preferences and consumption of the \u201cjunior\u201d target. In these cases, given that \u2013 among other things \u2013 it is not possible to interview a minor alone, it can be useful for research purposes to interview a parent at the same time.<\/p>\n<p class=\" translation-block\">For example, if you want to conduct research on a type of snack appreciated by children, it may be interesting to collect the opinion of the children who will focus on the taste of the snack and its \u201cplayful\u201d aspect, and that of the mother who will be able to focus more on the nutritional aspects or on the packaging or on the price. In this way two complementary points of view on the same topic are investigated simultaneously.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Methodology<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; custom_padding=&#8221;||1px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\" translation-block\">Paired interviews can be carried out at home or in central location.<\/p>\n<p>For example, interviews with patients with reduced mobility and their caregivers can be carried out at home while those with couples of friends or colleagues in a central location.<\/p>\n<p class=\" translation-block\">As in individual in-depth interviews and focus groups, the conversation is stimulated and guided by an expert interviewer \/ moderator who follows a quite free discussion guide. The answers are recorded so that they can be listened to and examined later, comparing the opinions expressed by the different respondents.<\/p>\n<p>Le interviste DUO hanno una durata<span>\u00a0<\/span><b>non inferiore a 90 minuti<\/b>, generalmente si arriva ai 120 minuti, una durata paragonabile a quella di un focus group.<\/p>\n<p>Le interviste TRIO seguono gli stessi principi e perseguono gli stessi obiettivi delle DUO, coinvolgendo 3 partecipanti.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":"<p>Devi organizzare delle interviste duo e trio?Scegli TestpointScopri i servizi di un&#8217;agenzia mordena dedicata ai ricercatori di mercatoChe cosa sono le interviste DUO: il case studyLe\u00a0interviste DUO\u00a0rappresentano una metodologia di ricerca qualitativa realizzata effettuando interviste in profondit\u00e0 in contemporanea a due persone che si conoscono: si pu\u00f2 trattare di genitore e figlio, di due amici, [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-11128","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/pages\/11128","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/comments?post=11128"}],"version-history":[{"count":6,"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/pages\/11128\/revisions"}],"predecessor-version":[{"id":11843,"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/pages\/11128\/revisions\/11843"}],"wp:attachment":[{"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/media?parent=11128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}