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CAPI (Computer Assisted Personal Interview) is a quantitative research methodology, used when it is necessary to carry out face-to-face interviews, particularly in areas such as shopping malls or other public areas where it is not possible to use the CAWI methodology, as an Internet connection is not available.\nIn these particular conditions, the interviewer intercepts the respondents and can interact with them to complete the interview directly on the spot: it will be enough to have software preloaded on the computer and able to work offline. That is, you need a computer, or even a tablet or smartphone, but you don\u2019t need an Internet connection.\n\n \n\nA software will be downloaded to the interviewer\u2019s computer through which the questionnaire \u2013 in all respects identical to an online questionnaires- can be accessed. The interviewer administers the questionnaire using the computer, immediately entering the answers and the entire interview is saved on the device. The data will be uploaded and synchronized at a later time, when the connection is available and you can connect your computer to the Internet.<\/p>\n
In these particular conditions, the interviewer intercepts the respondents and can interact with them to complete the interview directly on the spot: it will be enough to have a\u00a0<\/span>software<\/strong>\u00a0<\/span>preloaded on the computer and able to work\u00a0<\/span>offline<\/strong>. That is, you need a computer, or even a tablet or smartphone, but you don\u2019t need an Internet connection.<\/p>\n A software will be downloaded to the interviewer\u2019s computer through which the questionnaire \u2013 in all respects identical to an online questionnaire- can be accessed. The interviewer administers the questionnaire using the computer, immediately entering the answers and the entire interview is saved on the device. The data will be uploaded and synchronized at a later time, when the connection is available, and you can connect your computer to the Internet.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.19.3″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n [\/et_pb_text][et_pb_blog _builder_version=”4.19.3″ _module_preset=”default” include_categories=”120″ posts_number=”3″ fullwidth=”off” show_categories=”off” show_excerpt=”off” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_blog][et_pb_text _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.19.0″ _module_preset=”default” text_text_color=”#000000″ global_colors_info=”{}”]<\/p>\n It is a very reliable methodology that allows you to carry out face-to-face interviews in complete tranquillity, quickly and effectively, without risking to have problems with not available or not very stableinternet connections. The CAPI methodology can also be very useful when, for example, the interviews take place in a hotel or in particular facilities, where it is preferable not to overload the Internet.<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.19.0″ _module_preset=”default” text_text_color=”#000000″ global_colors_info=”{}”]<\/p>\n During the screening phase, the interviewer collects the data of the respondents in order to obtain the profile of each. Each respondent is identified with a number, an ID, which will appear on the screener and at the beginning of the questionnaire.\n\n \n\nThe ID also is needed to profile the target (for example, consumer \/ non-consumer) so that the data can then be analyzed based on the respondent\u2019s profile.\n\n \n\nNormally, it is not possibleto correct an answer during the interview by \u201cgoing back\u201d in the questionnaire, howeverin the event of an interruption or an involuntary closure of the program,it is always possible to resume the questionnaire where it had been interrupted.<\/p>\n L\u2019ID serve anche a profilare il target (per esempio, consumatore\/non consumatore) in modo che i dati possano poi essere analizzati in base al profilo del rispondente.<\/p>\n Normalmente, non \u00e8 previsto che nel corso dell\u2019intervista si possa correggere una risposta o che si possa \u201ctornare indietro\u201d nella compilazione, mentre \u00e8 sempre possibile, nel caso di un\u2019interruzione o di una involontaria chiusura del programma, riprendere il lavoro dove era stato interrotto.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.19.0″ _module_preset=”default” text_text_color=”#000000″ global_colors_info=”{}”]<\/p>\n This data collection methodology, which has been in use for at least ten years, has replaced the traditional interviews on paper questionnaires, enormously reducing costs, fieldwork time and also the possibility of errors. It is no longer necessary to print and photocopy a considerable number of questionnaires, just as the \u201cdataentry\u201d phase is no longer necessary: at the end of the fieldwork, all the data are ready to be uploaded to client\u2019s server and subsequently analyzed.\nThe versatility of the IT tool allows a quick and simple management of different versions of the questionnaire, and also allows to show images, videos or listen to audio files and to receive respondents\u2019 feedback in real time.\n\n \n\nThis methodology can be used with any type of target and facility.<\/p>\n La versatilit\u00e0 dello strumento informatico consente una rapida e semplice gestione di diverse versioni di questionario, e permette anche di mostrare immagini, filmati o proporre file audio e di ricevere in tempo reale le risposte degli intervistati.<\/p>\n La metodologia pu\u00f2 coinvolgere qualsiasi tipo di target ed essere utilizzata in qualsiasi tipo di location.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.19.0″ _module_preset=”default” text_text_color=”#000000″ global_colors_info=”{}”]<\/p>\n The disadvantages are very few and are due only to the eventuality, however rather remote, that some interviews are not saved: for this reason it is always advisable to have an oversample.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":" Devi organizzare interviste CAPI?Scegli TestpointScopri i servizi di un’agenzia moderna dedicata ai ricercatori di mercatoChe cos\u2019\u00e8 la metodologia CAPI: il case studyPer\u00a0CAPI\u00a0(Computer Assisted Personal Interview) si intende una metodologia di\u00a0ricerca quantitativa, utilizzata quando bisogna effettuare delle interviste\u00a0face-to-face, particolarmente in aree quali centri commerciali o altre aree pubbliche dove non \u00e8 possibile utilizzare la metodologia CAWI, […]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-11115","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/pages\/11115","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/comments?post=11115"}],"version-history":[{"count":11,"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/pages\/11115\/revisions"}],"predecessor-version":[{"id":13657,"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/pages\/11115\/revisions\/13657"}],"wp:attachment":[{"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/media?parent=11115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Our experience in the field<\/h2>\n
An Agile and versatile technology<\/h2>\n
Methodology<\/h2>\n
CAPI advantages<\/h2>\n
CAPI disadvantages<\/h2>\n