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It is a traditional methodology of qualitative research carried out with the use of modern technologies, the Internet in particular: a group of 8-10 participants meets virtually on the web to discuss, in real time, a topic or analyze a product\/service and share opinions and evaluations with the other members of the group.<\/p>\n
In questo modo, i partecipanti non devono fisicamente spostarsi dalla loro abitazione e quindi non devono necessariamente essere tutti della stessa citt\u00e0 o area geografica ma, collegandosi tramite pc, possono condividere immagini, dati e risposte con gli altri partecipanti.<\/p>\n
This allows to have groups distributed throughout the Country (or even abroad, if required) simply because the survey is carried out remotely and not in person.<\/p>\n
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[\/et_pb_text][et_pb_blog fullwidth=”off” posts_number=”3″ include_categories=”112″ show_author=”off” show_categories=”off” show_excerpt=”off” _builder_version=”4.19.3″ _module_preset=”default” header_font_size=”15px” meta_font_size=”12px” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_blog][et_pb_text _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
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As in the traditional focus group carried out in person at a central location, a moderator moderates the discussion from their \u201cown room\u201d by interacting with the participants, while the client can assist remotely and invisibly, in a sort of virtual \u201cbackstage\u201d.<\/p>\n
The online focus group requires the use of an appropriate technical tool, i.e. a platform that supports the simultaneous connection of 6-8 people (the suitably recruited respondents, the moderator, the client, the simultaneous translator if required) and allows the moderator to talk with everyone, upload and show material, and that eventually allows to transcribe the entire discussion and print the comments that the respondents exchanged. In this way, all the material is immediately available for those who have to analyze it and for the end client.<\/p>\n
In addition to the software that works as a chat in which the participants can intervene by typing their responses, there are also platforms that allow the discussion to be developed in audio-video mode: in this case the participants must have a webcam and a microphone available.<\/p>\n
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Online focus groups can be synchronous if the participants take part in the discussion, lasting 60\/90 minutes, all at the same time from their home, or asynchronous if the participants are not required to connect all at the same time but in fairly large time windows, even 24 hours.<\/p>\n
This allows participants greater freedom but the discussion is certainly more discontinuous and fragmented.<\/p>\n
It might seem that the online focus group represents a distortion compared to the traditional in person one because on the web the thoughts become \u201cposts\u201d and therefore the concepts are necessarily expressed in a very synthetic form, the facial expressions are transformed into emoticons and the pace of the discussion is inevitably tighter, however the very fact that this technique is increasingly used tells us that the online focus group, if properly moderated, is an extremely effective tool in step with the times.<\/p>\n
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Devi organizzare un focus group online?Scegli TestpointScopri i servizi di un’agenzia moderna dedicata ai ricercatori di mercatoChe cos’\u00e8 un focus group online: il case studyIl\u00a0focus group online\u00a0\u00e8 una metodologia di ricerca qualitativa realizzata applicando le nuove tecnologie, in particolare internet: un gruppo di 8-10 partecipanti si incontra virtualmente sul web per discutere, in tempo reale, […]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-11107","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/pages\/11107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/comments?post=11107"}],"version-history":[{"count":11,"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/pages\/11107\/revisions"}],"predecessor-version":[{"id":13454,"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/pages\/11107\/revisions\/13454"}],"wp:attachment":[{"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/media?parent=11107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}