[et_pb_section fb_built=”1″ admin_label=”Carousel” _builder_version=”4.19.2″ _module_preset=”default” background_image=”https:\/\/www.testpoint.it\/wp-content\/uploads\/2022\/11\/bg-black.png” width=”100%” max_width=”100%” module_alignment=”center” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px|0px|0px|0px|false|false” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.19.0″ _module_preset=”default” custom_padding=”14px||10px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.2″ _module_preset=”default” header_text_color=”#FFFFFF” custom_margin=”||0px||false|false” custom_padding=”150px|||||” custom_padding_tablet=”150px|||||” custom_padding_phone=”5px||||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.19.0″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”20px” custom_margin=”0px||||false|false” global_colors_info=”{}”]<\/p>\n
Discover the services of a modern agency dedicated to today\u2019s market researchers.<\/p>\n
[\/et_pb_text][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjExMDY5In19@” button_text=”Brochure” _builder_version=”4.19.3″ _dynamic_attributes=”button_url” _module_preset=”52a5a05b-a72c-4d56-b94e-51db468e1123″ global_module=”13367″ saved_tabs=”all” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_contact_form captcha=”off” email=”info@testpoint.it, gestionesito@testpoint.it” title=”Contattaci per un preventivo” custom_message=”Richiesta di preventivo dal sito Testpoint.it||et_pb_line_break_holder||||et_pb_line_break_holder||Ti ha contattato:||et_pb_line_break_holder||Nome: %%Nome%% ||et_pb_line_break_holder||Azienda: %%Azienda%%||et_pb_line_break_holder||Email: %%Email%%||et_pb_line_break_holder||Messaggio: %%Messaggio%%||et_pb_line_break_holder||||et_pb_line_break_holder||Ha dato i seguenti consensi:||et_pb_line_break_holder||%%Privacy%%||et_pb_line_break_holder||%%Contatto%%||et_pb_line_break_holder||%%Newsletter%%||et_pb_line_break_holder||(Se \u00e8 stato dato il consenso alla newsletter, ricordarsi di inserire manualmente il nominativo una tantum). ” success_message=”Il tuo messaggio \u00e8 stato inviato con successo. Sarai ricontattato al pi\u00f9 presto.” admin_label=”section” _builder_version=”4.19.3″ _module_preset=”69b5eecd-2a25-49b1-92a1-f550be9bf080″ _unique_id=”46dc043b-a8bb-4a5d-8ea2-df16b9c35e7a” form_field_background_color=”#FFFFFF” form_field_focus_background_color=”#FFFFFF” form_field_custom_margin=”8px||8px||true|false” form_field_custom_padding=”8px||8px||true|false” title_text_color=”#FFFFFF” title_font_size=”25px” form_field_font_size=”13px” button_text_size=”18px” button_bg_color=”RGBA(255,255,255,0)” button_border_width=”2px” button_border_color=”#FFFFFF” button_border_radius=”0px” custom_padding=”||0px|||” global_module=”11706″ saved_tabs=”all” global_colors_info=”{}” form_field_focus_background_color__hover_enabled=”off|desktop” form_field_focus_background_color__hover=”#FFFFFF”][et_pb_contact_field field_id=”Azienda” field_title=”Azienda (*)” fullwidth_field=”on” _builder_version=”4.19.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_contact_field][et_pb_contact_field field_id=”Nome” field_title=”Nome (*)” fullwidth_field=”on” _builder_version=”4.19.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_contact_field][et_pb_contact_field field_id=”Email” field_title=”Email (*)” fullwidth_field=”on” _builder_version=”4.19.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_contact_field][et_pb_contact_field field_id=”Messaggio” field_title=”Messaggio (*)” field_type=”text” fullwidth_field=”on” _builder_version=”4.19.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_contact_field][et_pb_contact_field field_id=”Privacy” field_title=”Consenso al trattamento dati personali (Obbligatorio)” field_type=”checkbox” checkbox_options=”%91{%22value%22:%22Autorizzo il trattamento dei miei dati personali in conformit\u00e0 a quanto previsto nella privacy policy di Testpoint. %22,%22checked%22:0,%22dragID%22:-1,%22link_url%22:%22https:\/\/www.testpoint.it\/privacy-policy%22,%22link_text%22:%22Leggi la privacy policy%22}%93″ fullwidth_field=”on” _builder_version=”4.19.3″ _module_preset=”default” form_field_background_color=”rgba(158,158,158,0.45)” form_field_text_color=”#FFFFFF” global_colors_info=”{}”][\/et_pb_contact_field][et_pb_contact_field field_id=”Contatto” field_title=”Consenso al contatto commerciale (Obbligatorio)” field_type=”checkbox” checkbox_options=”%91{%22value%22:%22Desidero essere contattato da un vostro consulente%22,%22checked%22:0,%22dragID%22:-1}%93″ fullwidth_field=”on” _builder_version=”4.19.3″ _module_preset=”default” form_field_background_color=”rgba(158,158,158,0.45)” form_field_text_color=”#FFFFFF” global_colors_info=”{}”][\/et_pb_contact_field][et_pb_contact_field field_id=”Newsletter” field_title=”Iscrizione alla Newsletter (Facoltativo)” field_type=”checkbox” checkbox_options=”%91{%22value%22:%22Desidero iscrivermi alla newsletter di Testpoint%22,%22checked%22:0,%22dragID%22:-1}%93″ required_mark=”off” fullwidth_field=”on” _builder_version=”4.19.3″ _module_preset=”default” form_field_background_color=”rgba(158,158,158,0.45)” form_field_text_color=”#FFFFFF” global_colors_info=”{}”][\/et_pb_contact_field][\/et_pb_contact_form][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.19.0″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.0″ _module_preset=”default” header_font=”|700|||||||” header_text_align=”left” header_text_color=”#666666″ global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.19.0″ _module_preset=”default” text_text_color=”#000000″ global_colors_info=”{}”]<\/p>\n
The problem companies have to deal with each day is to constantly monitor the opinions of their potential customers, in order to bring marketing strategies closer to the language, needs and choices of consumers. This is why companies turn to market research institutes that propose for each case the most suitable survey strategy.<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.19.3″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n [\/et_pb_text][et_pb_blog _builder_version=”4.19.3″ _module_preset=”default” include_categories=”114″ fullwidth=”off” show_categories=”off” show_excerpt=”off” posts_number=”3″ hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_blog][et_pb_text _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.19.2″ _module_preset=”default” text_text_color=”#000000″ custom_padding=”||0px|||” global_colors_info=”{}”]Immaginate di voler lanciare sul mercato un nuovo modello di scarpe sportive, pensate per un pubblico di giovani, amanti dello stile casual, dello sport e della vita all\u2019aria aperta. Cosa fareste per individuare il modello pi\u00f9 gradito ai vostri potenziali clienti?<\/p>\n You should definitely identify a number of young people who routinely use this type of footwear, you should submit to them some ideas you are developing and ask which models they would most likely buy. You should also make potential buyers compare your sports shoe concept with models produced by your main competitors to identify strengths and weaknesses of the product you are creating.<\/p>\n Well: a very good method to quickly get all the information that interests you can be to create an online community: it is a predominantly qualitative research method, which can provide the client with a large amount of information in a quite limited time, involving participants from a large geographical area.<\/p>\n We start with the classic recruitment \u2013 the selection of the sample \u2013 that is a certain number of people (15-20) with the characteristics that interest you. The selected persons must be available for a variable time, for example two weeks, to connect for about an hour a day to a link, to answer the questions they will find on the platform and perform the \u201ctasks\u201d that from time to time are assigned. Each participant can access the platform comfortably when they prefer through the credentials that will be provided.<\/p>\n Participation is interactive in the sense that participants can contribute with multimedia content such as videos and photos.<\/p>\n With this method, in the case of sports shoes, it is possible to present from time to time different variants of models and colors and ask the respondents which they would most likely buy and what price they would pay for that item; you can ask to draw up a list of the different models proposed, or to compare the new models with those of the major competitor brands.<\/p>\n Who does formulate the questions and propose the tasks to be performed day by day? All the work is coordinated by a moderator who animates the discussion, reads the answers of each participant and, if necessary, can ask for clarifications and details.<\/p>\n The participants communicate only with the Moderator and have no way of confronting each other as the work is strictly individual.<\/p>\n Al termine del lavoro, la piattaforma consente al Moderatore di trascrivere e stampare tutte le risposte, in modo da poterle analizzare per stilare un\u00a0<\/span>report\u00a0<\/span><\/strong>finale per l\u2019azienda committente.[\/et_pb_text][et_pb_text _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.19.2″ _module_preset=”default” text_text_color=”#000000″ global_colors_info=”{}”]Le Community online sono molto utilizzate per tantissimi tipi di indagini: dalle indagini sul brand alla comunicazione, dalla customer satisfaction al lancio di nuovi prodotti o servizi, dai\u00a0<\/span>concept tests<\/strong>\u00a0<\/span>and\u00a0<\/span>product tests<\/a><\/strong>, to the positioning of a brand on the market.<\/p>\n Sono largamente impiegate proprio perch\u00e9 consentono di ottenere feedback immediati: sono per esempio una metodica ideale per testare nuove app, quali le app per la prenotazione di servizi turistici. Ricordiamo che si tratta di una metodica di indagine prevalentemente\u00a0<\/span>qualitativa<\/strong>.[\/et_pb_text][et_pb_text _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.19.0″ _module_preset=”default” text_text_color=”#000000″ global_colors_info=”{}”]<\/p>\n Compared to other market research techniques, online communities offer some important advantages:<\/p>\n allow you to reach specific targets that are difficult to reach with other research techniques<\/p>\n<\/li>\n allow you to get a lot of detailed information that it would be difficult to get with the classic individual \u201cface to face\u201d interviews.<\/p>\n<\/li>\n allow you to work on a wider geographical area and also get material such as photos and videos<\/p>\n<\/li>\n<\/ul>\n The online community is a fast, fun, stimulating and never boring job, thanks to the high degree of involvement of the participants that this method of research can guarantee. Precisely for this reason, those who participate in an online community, in the end, are satisfied and happy they have made this experience.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":" Devi organizzare una MROC?Scegli TestpointScopri i servizi di un’agenzia moderna dedicata ai ricercatori di mercatoCosa sono le market research online community: il case studyIl problema con il quale le aziende devono confrontarsi ogni giorno \u00e8 quello di monitorare costantemente le opinioni dei loro potenziali clienti, in modo da avvicinare le strategie di marketing al linguaggio, […]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-11010","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/pages\/11010","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/comments?post=11010"}],"version-history":[{"count":12,"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/pages\/11010\/revisions"}],"predecessor-version":[{"id":13630,"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/pages\/11010\/revisions\/13630"}],"wp:attachment":[{"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/media?parent=11010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Our experience<\/h2>\n<\/div>\n<\/div>\n
A modern, dynamic and engaging method<\/h3>\n
What can you test with online communities?<\/h2>\n
Why choose this method?<\/h2>\n
\n