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Sarai ricontattato al pi\u00f9 presto.” admin_label=”section” _builder_version=”4.19.3″ _module_preset=”69b5eecd-2a25-49b1-92a1-f550be9bf080″ _unique_id=”46dc043b-a8bb-4a5d-8ea2-df16b9c35e7a” form_field_background_color=”#FFFFFF” form_field_focus_background_color=”#FFFFFF” form_field_custom_margin=”8px||8px||true|false” form_field_custom_padding=”8px||8px||true|false” title_text_color=”#FFFFFF” title_font_size=”25px” form_field_font_size=”13px” button_text_size=”18px” button_bg_color=”RGBA(255,255,255,0)” button_border_width=”2px” button_border_color=”#FFFFFF” button_border_radius=”0px” custom_padding=”||0px|||” global_module=”11706″ saved_tabs=”all” global_colors_info=”{}” form_field_focus_background_color__hover_enabled=”off|desktop” form_field_focus_background_color__hover=”#FFFFFF”][et_pb_contact_field field_id=”Azienda” field_title=”Azienda (*)” fullwidth_field=”on” _builder_version=”4.19.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_contact_field][et_pb_contact_field field_id=”Nome” field_title=”Nome (*)” fullwidth_field=”on” _builder_version=”4.19.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_contact_field][et_pb_contact_field field_id=”Email” field_title=”Email (*)” fullwidth_field=”on” _builder_version=”4.19.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_contact_field][et_pb_contact_field field_id=”Messaggio” field_title=”Messaggio (*)” field_type=”text” fullwidth_field=”on” _builder_version=”4.19.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_contact_field][et_pb_contact_field field_id=”Privacy” field_title=”Consenso al trattamento dati personali (Obbligatorio)” field_type=”checkbox” checkbox_options=”%91{%22value%22:%22Autorizzo il trattamento dei miei dati personali in conformit\u00e0 a quanto previsto nella privacy policy di Testpoint. %22,%22checked%22:0,%22dragID%22:-1,%22link_url%22:%22https:\/\/www.testpoint.it\/privacy-policy%22,%22link_text%22:%22Leggi la privacy policy%22}%93″ fullwidth_field=”on” _builder_version=”4.19.3″ _module_preset=”default” form_field_background_color=”rgba(158,158,158,0.45)” form_field_text_color=”#FFFFFF” global_colors_info=”{}”][\/et_pb_contact_field][et_pb_contact_field field_id=”Contatto” field_title=”Consenso al contatto commerciale (Obbligatorio)” field_type=”checkbox” checkbox_options=”%91{%22value%22:%22Desidero essere contattato da un vostro consulente%22,%22checked%22:0,%22dragID%22:-1}%93″ fullwidth_field=”on” _builder_version=”4.19.3″ _module_preset=”default” form_field_background_color=”rgba(158,158,158,0.45)” form_field_text_color=”#FFFFFF” global_colors_info=”{}”][\/et_pb_contact_field][et_pb_contact_field field_id=”Newsletter” field_title=”Iscrizione alla Newsletter (Facoltativo)” field_type=”checkbox” checkbox_options=”%91{%22value%22:%22Desidero iscrivermi alla newsletter di Testpoint%22,%22checked%22:0,%22dragID%22:-1}%93″ required_mark=”off” fullwidth_field=”on” _builder_version=”4.19.3″ _module_preset=”default” form_field_background_color=”rgba(158,158,158,0.45)” form_field_text_color=”#FFFFFF” global_colors_info=”{}”][\/et_pb_contact_field][\/et_pb_contact_form][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.19.0″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.0″ _module_preset=”default” header_font=”|700|||||||” header_text_align=”left” header_text_color=”#666666″ global_colors_info=”{}”]<\/p>\n
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Fragrance plays an integral part in determining consumer acceptability of a product. Perfumes play many roles; masking unpleasant base odours, providing hedonically pleasing fragrances, and perhaps most important of all, reinforcing brand image and positioning. Therefore perfume selection is an essential part of product development.<\/p>\n
The number of possible fragrance notes is virtually infinite. Therefore selecting the most suitable for a products can be difficult at best. Traditionally there has been a degree of guesswork involved in perfume selection, however it is possible to choose the most suitable perfume based on statistically sound, scientific data collected through the sniff test methodology.<\/p>\n
The sniff test is an analysis function used to identify which fragrances are potentially more attractive to consumers.\nIt enables to evaluate:<\/p>\n
the importance of the fragrance in the formulation of the product (these are generally products for cleaning, hygiene, beauty, perfumes and cosmetics in general);<\/p>\n<\/li>\n
positive and negative aspects of each tested fragrance;<\/p>\n<\/li>\n
emotional and functional aspects evoked by each tested fragrance;<\/p>\n<\/li>\n
the \u201colfactory\u201d territory of the brand \/ product, tracing patterns and behaviors connected to the fragrance (what does it evoke and what kind of consumer prefers it?);<\/p>\n<\/li>\n
to test the functional territory of the fragrance: what kind of product can this fragrance be connected to?<\/p>\n<\/li>\n<\/ul>\n
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[\/et_pb_text][et_pb_blog fullwidth=”off” posts_number=”3″ include_categories=”110″ show_author=”off” show_categories=”off” show_excerpt=”off” _builder_version=”4.19.3″ _module_preset=”default” header_font_size=”15px” meta_font_size=”12px” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_blog][et_pb_text _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
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Sniff test follow very strict protocols, starting with sample selection.<\/p>\n
Obviously, people whose sense of smell is compromised cannot be invited, therefore people with colds, allergies or other diseases that alter their sense of smell.<\/p>\n
Respondents are invited to attend the test without wearing perfume or with any other kind of persistent odors: all this, in fact, could affect the conditions of the test and alter the results.<\/p>\n
The product \u2013 be it a perfume, a detergent, a cosmetic or the essence itself \u2013 is presented in a bottle closed with a cap: respondents must take care to close the bottle immediately after sniffing the product, in order to avoid dispersion of the fragrance into the environment and disturb the evaluation of the other participants.<\/p>\n
After testing each fragrance, respondents are asked to smell the crook of their arm: in this way, the sense of smell is neutralized and it is possible to test the next fragrance without the risk of being influenced by the previous product.<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.19.2″ _module_preset=”default” text_text_color=”#000000″ global_colors_info=”{}”]Per consentire la corretta valutazione della fragranza \u00e8 essenziale che il test si svolga in un ambiente assolutamente privo di qualunque tipo di odore.<\/p>\n
It is therefore important to verify that the following conditions are respected: for the cleaning of the room where the test takes place, fragrance-free products must be used; the staff who assists the respondents during the test must be recommended not to wear any type of perfume; the room must be ventilated for at least 10 minutes at the end of each interview session; the room must be equipped with a system to guarantee air exchange.<\/p>\n
Insomma, l\u2019organizzazione di uno\u00a0<\/span>sniff test<\/strong><\/i>\u00a0<\/span>\u00e8 molto delicata: il protocollo deve essere seguito in maniera rigorosa e rigida e tutte le condizioni menzionate in precedenza devono essere scrupolosamente rispettate perch\u00e9 solo in questo modo sar\u00e0 possibile verificare se il\u00a0<\/span>prodotto in test<\/a>\u00a0<\/span>ha davvero il profumo del successo![\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":" Devi organizzare uno sniff test?Scegli TestpointScopri i servizi di un’agenzia moderna dedicata ai ricercatori di mercatoChe cos’\u00e8 uno Sniff Test: il case studyLa fragranza ha un ruolo fondamentale nel determinare l\u2019accettabilit\u00e0 di un\u00a0prodotto\u00a0da parte dei\u00a0consumatori. I profumi giocano molteplici ruoli: mascherano odori di base spiacevoli, conferiscono una profumazione che risulta gradevole dal punto di vista […]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-11002","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/pages\/11002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/comments?post=11002"}],"version-history":[{"count":18,"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/pages\/11002\/revisions"}],"predecessor-version":[{"id":13452,"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/pages\/11002\/revisions\/13452"}],"wp:attachment":[{"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/media?parent=11002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}