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The \u201cUsability Testing\u201d methodology applies to different types of products \u2013 from Web and mobile products (i.e. websites and Apps) to IoT devices, smartwatches and any other type of technological device \u2013 and it answers the question: \u201cMy current and future users are able to use my product? \u201c. The question may seem simple but the answer is extremely complex. Especially in the mobile world where every step must be studied to perfection.<\/p>\n
The Usability test is a very effective research methodology to investigate the user experience \u2013 that is, the set of emotions, perceptions and reactions that a person experiences when interfacing with a product or service \u2013 and it offers, among others, the following advantages:<\/p>\n
It involves real persons: it allows to observe real people while they are using the product<\/p>\n<\/li>\n
It offers immediate feedback: participants\u2019 feedback is clear and fast and immediately gives a positive feedback on usability or offers an effective tool to understand problems<\/p>\n<\/li>\n
Eliminate redundancies: clear feedback from real people \u2013 outside the organization that develops the product \u2013 can solve many dilemmas and controversies and speeds the decision-making processes, otherwise very slow<\/p>\n<\/li>\n<\/ul>\n
In short, this type of test helps development teams to understand the details, motivations and behavior of end users.<\/p>\n
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If you want to know if your product is easy enough to use, look at the people who use it and see where they are in trouble. To do this, the ideal number of people is maximum 3 or 4 and the facilitator \u2013 the person conducting the test \u2013 plays an essential role.<\/p>\n
In fact, it is necessary that the facilitator is well informed about how the product works, as they have to ask specific questions and requests to the participants. They must also be able to not get involved in the comments of the participants and maintain a neutral attitude throughout the test. However, they have also to understand the thoughts of the participants and try to clarify them if they are confused, paying attention not to misrepresent and thus distort the result of the test.<\/p>\n
The person conducting the test has the task and the pleasure of observing the participants and asking for their impressions \u2013 if the participants do not do so spontaneously \u2013 to understand what they think and where they encounter difficulties.<\/p>\n
As for the participants, the ideal is to have real users or at least people who represent the target audience.<\/p>\n
Participants are asked to use the device and to think aloud in order to enable to understand if the functions are comprehensible and clear and if what has been thought is transmitted.<\/p>\n
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[\/et_pb_text][et_pb_text _builder_version=”4.19.2″ _module_preset=”default” text_text_color=”#000000″ global_colors_info=”{}”]Per testare la tecnologia serve la tecnologia! Per questo motivo, per la buona riuscita di uno Usability test una\u00a0<\/span>modern location<\/a><\/b>\u00a0<\/span>is essential.<\/p>\n The spaces dedicated to Usability tests are called Usability Labs and it consists of a room where the test takes place and a viewing room where, through a one-way mirror, observers can assist.<\/p>\n Fin qui niente di diverso da una normale ricerca qualitativa. La differenza come dicevamo all\u2019inizio, sta proprio nell\u2019utilizzo della tecnologia: mentre infatti i colloqui di gruppo e interviste motivazionali vengono audio e video registrati tramite la tecnologia tradizionale, nel caso degli Usability test \u00e8 richiesta una tecnologia specifica chiamata\u00a0<\/span>Picture in Picture<\/b>\u00a0<\/span>che permette di registrare e mostrare contemporaneamente sia il volto del rispondente, sia il dispositivo che sta testando o, nel caso di siti web o app, lo schermo del PC o del telefono. In questo modo, \u00e8 possibile per gli osservatori e gli analisti seguire e analizzare tutti i passaggi che i rispondenti effettuano testando il dispositivo senza perdere di vista l\u2019espressione del volto.[\/et_pb_text][et_pb_text _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\nDifferences between Usability test and focus group<\/h3>\n