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Discover the services of a modern agency dedicated to today\u2019s market researchers.<\/p>\n
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A focus group is a methodology of qualitative research involving a group of 8\/10 people invited to discuss, share opinions and attitudes about a topic, a product\/service, a new concept, an ad, or even an app or a website. When respondents are invited to assess the structure of an app or a website by surfing it then we are talking of usability test that is also something we can organize.<\/p>\n
The discussion is guided by an expert moderator, usually with psychological and\/or sociological competence, who encourages and stimulates the free expression of thoughts and opinions based on a \u201cdiscussion guide\u201d.<\/p>\n
A focus group can last from 2 to 3 hours. Rarely, it can last even longer .\nFocus groups are used by companies who wish to receive feedback from consumers or service users about a new product\/service or an aspect of it, usually at an early stage of development or modernization of something that already exists, before it is launched onto the market.<\/p>\n
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[\/et_pb_text][et_pb_blog fullwidth=”off” posts_number=”3″ include_categories=”94″ show_author=”off” show_categories=”off” show_excerpt=”off” _builder_version=”4.19.3″ _module_preset=”default” header_font_size=”15px” meta_font_size=”12px” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_blog][et_pb_text _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.19.2″ _module_preset=”default” text_text_color=”#000000″ global_colors_info=”{}”]Il\u00a0<\/span>recruitment<\/a><\/b>\u00a0<\/span>of participants in a focus group is based on a\u00a0<\/span>screener<\/strong>which is a questionnaire that, through filters, allows the\u00a0<\/span>reperitore<\/strong>\u00a0<\/span>to select the suitable participants to be invited.<\/p>\n The characteristics that must be respected are defined with the client company during the design phase of the market survey. Let\u2019s take an example: if we have to select target people for a focus group of pre-school children\u2019s game buyers, in the screening phase, through the questions, we will have to understand if the people who answer the questions have to do with preschoolers. So a first question of screening could be, for example: \u201cdo you have children or grandchildren between the ages of 3 and 5? And then we could ask: \u201cand how often over the last year did you buy a game for them? etc. etc\u201d.<\/p>\n Once the suitability has been verified, the screening phase ends with respondent\u2019s confirmation and with the definition of the date, time and place of the meeting.<\/p>\n Testpoint focus group rooms are among the best ones in Italy and they are located in Milan, Bologna, Rome e Naples.<\/p>\n Each room is also equipped with a viewing room also known as one-way mirror room. Someone, perhaps remembering the story of Snow White, also calls them rooms with a magic mirror. These are real rooms equipped with a mirror that allows you to see without being seen by people who are on the other side. Often, such rooms can be seen in crime films. In our case they have nothing to do with crimes or complaints, but are rather used to allow customers to observe live and without being seen, the reactions of the participants during the focus group.<\/p>\n Al termine della riunione, a tutti i partecipanti, viene dato in regalo un omaggio come segno di riconoscenza per il tempo da loro dedicato all\u2019iniziativa. In genere si tratta di\u00a0<\/span>buoni spesa<\/strong>\u00a0<\/span>o di\u00a0<\/span>buoni benzina<\/strong>\u00a0<\/span>ma altre volte \u00e8 possibile anche regalare\u00a0<\/span>buoni online<\/strong>\u00a0<\/span>oppure veri e propri omaggi come oggetti, orologi, o altro che potrebbe avere anche a che fare con l\u2019oggetto della ricerca.[\/et_pb_text][et_pb_text _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.19.2″ _module_preset=”default” text_text_color=”#000000″ global_colors_info=”{}”]Da sempre i focus group vengono registrati o videoregistrati, per consentire ai ricercatori o ai clienti che non possono osservarli in diretta di rivederli quando \u00e8 pi\u00f9 comodo per loro.<\/p>\n Con la diffusione su larga scala di internet anche per questa tecnica di rilevazione si sono rese possibili nuove opportunit\u00e0. Oggi infatti \u00e8 sempre pi\u00f9 frequente che i clienti assistano ai focus collegati in\u00a0<\/span>webstreaming<\/a>\u00a0<\/span>direttamente dal loro ufficio o addirittura dal loro smartphone. Tutte queste funzionalit\u00e0 sono ovviamente usufruibili da chi noleggia le nostre sale in Italia.[\/et_pb_text][et_pb_text _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.19.2″ _module_preset=”default” text_text_color=”#000000″ global_colors_info=”{}”]La differenza \u00e8 come ovvio legata alla virtualit\u00e0 che accompagna il mondo digitale, e che nel caso del\u00a0<\/span>focus group online<\/a>\u00a0consente ai partecipanti di interagire tramite chat o a video con gli altri invitati, mentre il moderatore si interfaccia con loro o via web cam o tramite chat. Grazie al sistema Active viewing, Testpoint \u00e8 in grado di offrire ai propri clienti tutti i servizi digitale necessari per svolgere son professionalit\u00e0 ed csti contenuti,tutti i tipi di ricerca qualitativa.<\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":" Devi organizzare un focus group?Scegli TestpointScopri i servizi di un’agenzia moderna dedicata ai ricercatori di mercatoChe cos’\u00e8 un focus group: il case studyUn focus group (o gruppo di discussione) \u00e8 una metodologia di ricerca qualitativa, che prevede il coinvolgimento di otto\/dieci persone. La discussione \u00e8 guidata da un\u00a0moderatore\u00a0esperto, normalmente con competenze nel campo della psicologia […]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-10992","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/pages\/10992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/comments?post=10992"}],"version-history":[{"count":21,"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/pages\/10992\/revisions"}],"predecessor-version":[{"id":13423,"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/pages\/10992\/revisions\/13423"}],"wp:attachment":[{"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/media?parent=10992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Focus groups and modern technologies<\/h3>\n
What is the difference between a traditional focus group and an online focus group?<\/h3>\n