How to test a car prototype

Recently, Testpoint selected the participants for a very particular market research, a Car Clinic that aimed to evaluate the prototype of a new high-end car. The car was German-made, so test participants travelled to Germany to see the prototype. Car Clinic If we think that the Car Clinic is a specialized workshop or a sort […]

How to test an after-sun lotion

In Milan, Bologna, Rome and Naples,1,000 people were involved in a particular test during the month of July to evaluate the effectiveness of after-sun products. After a week of use, everyone fill out an online questionnaire. This was a particular home product test. Assaggi e non solo To find out what consumers think about a […]
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