Recently, Testpoint conducted a series of central location interviews to assess the liking of a new type of peach tea. These interviews were conducted with the CAPI (Computer Assisted Personal Interview) methodology. Do you want to know what it is and how it went?...

Telephone interviews – the so-called CATI (Computer Assisted Telephone Interview)interviews - represent one of the most classic market research methodologies as they allow you to quickly reach a very large and well-distributed sample of respondents throughout the...

We have already talked about expert tasters, people with particularly sensitive and “trained” senses who are able to give a precise numerical evaluation of the characteristics of a product. Today we want to tellabout the experience of some of these experts called to...

Recently, Testpoint carried out an interesting product test: in Milan, 100 people were selected to taste and evaluate a new non-alcoholic aperitif drink. The peculiarity of the test was that it was carried out in a bar, in a specially reserved room, to best recreate...

What cannot be missing on the Italian table? The pasta! Testpoint recently carried out a research to evaluate the satisfaction about some types of spaghetti by sending the package with the samples to the home of the respondents recruited for the research and inviting...

If you were to launch a new energy drink on the market, one of those that are so much in vogue among today's young people who play sports, what would you do? How would you know if the advertising concepts you are preparing are really effective in reaching your target...

Nowadays, companies in the food sector are increasingly careful to launch healthy and nutritionally balanced products. But would you have ever imagined that to decide the ideal composition of a croissant with a reduced quantity of added sugars you could carry out a...

If, for men, hair is a sign of youth and virility, for women, it is a symbol of femininity and seduction. A healthy, thick and shiny hair is an indisputable sign of beauty, as well as one of the characterizing elements of a person. When asked to test some professional...

Social distancing and sanitization were the essential requirements for restarting all company activities. Testpoint also had to adapt its locations and procedures to eliminate the risk of Covid-19 infection and, in particular, to carry out its product test sessions in...

We know that nowadays every aspect of our life and every choice we make as consumers are constantly and carefully monitored through specific market research that helps companies make commercial decisions as close as possible to the tastes and needs of potential...