Il blog di Testpoint

Scopri i campioni che abbiamo reperito e le interviste che abbiamo svolto per le principali agenzie di ricerca nazionali e internazionali

300 exit interviewsfor a well-known clothing brand

300 exit interviewsfor a well-known clothing brand

Customer satisfaction is the primary goal of any company. In fact, every commercial activity aims to establish a stable relationship with its customers over time, that can only be achieved if the company is able to intercept clients’ needs, desires and expectations....

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Remote IDIs to test a website

Remote IDIs to test a website

Recently, Testpoint carried out a series of remote interviews in order to test a website. It was an e-commerce website for a large-scale retail chain and the goal was to verify how clear the website was, how intuitive to surf, how complete and comprehensive in...

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100 CAPI interviews to test a peach tea

100 CAPI interviews to test a peach tea

Recently, Testpoint conducted a series of central location interviews to assess the liking of a new type of peach tea. These interviews were conducted with the CAPI (Computer Assisted Personal Interview) methodology. Do you want to know what it is and how it went?...

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300 telephone interviews for an eyewear brand

300 telephone interviews for an eyewear brand

Telephone interviews – the so-called CATI (Computer Assisted Telephone Interview)interviews - represent one of the most classic market research methodologies as they allow you to quickly reach a very large and well-distributed sample of respondents throughout the...

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Expert tasters assess a coffee blend

Expert tasters assess a coffee blend

We have already talked about expert tasters, people with particularly sensitive and “trained” senses who are able to give a precise numerical evaluation of the characteristics of a product. Today we want to tellabout the experience of some of these experts called to...

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100 people test a new aperitif drink

100 people test a new aperitif drink

Recently, Testpoint carried out an interesting product test: in Milan, 100 people were selected to taste and evaluate a new non-alcoholic aperitif drink. The peculiarity of the test was that it was carried out in a bar, in a specially reserved room, to best recreate...

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A test with product placement of spaghetti

A test with product placement of spaghetti

What cannot be missing on the Italian table? The pasta! Testpoint recently carried out a research to evaluate the satisfaction about some types of spaghetti by sending the package with the samples to the home of the respondents recruited for the research and inviting...

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A bulletin board for a new sports drink

A bulletin board for a new sports drink

If you were to launch a new energy drink on the market, one of those that are so much in vogue among today's young people who play sports, what would you do? How would you know if the advertising concepts you are preparing are really effective in reaching your target...

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A taste test for a “light” croissant

A taste test for a “light” croissant

Nowadays, companies in the food sector are increasingly careful to launch healthy and nutritionally balanced products. But would you have ever imagined that to decide the ideal composition of a croissant with a reduced quantity of added sugars you could carry out a...

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