100 people test a new aperitif drink

100 people test a new aperitif drink

Recently, Testpoint carried out an interesting product test: in Milan, 100 people were selected to taste and evaluate a new non-alcoholic aperitif drink. The peculiarity of the test was that it was carried out in a bar, in a specially reserved room, to best recreate...
A test with product placement of spaghetti

A test with product placement of spaghetti

What cannot be missing on the Italian table? The pasta! Testpoint recently carried out a research to evaluate the satisfaction about some types of spaghetti by sending the package with the samples to the home of the respondents recruited for the research and inviting...
Esperti assaggiatori valutano una miscela di caffè

Esperti assaggiatori valutano una miscela di caffè

Vi abbiamo già parlato in passato di esperti assaggiatori, persone dai sensi particolarmente sensibili e “allenati” che riescono a dare una precisa valutazione numerica delle caratteristiche di un prodotto. Oggi vogliamo raccontarvi l’esperienza di alcuni di questi...