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Recruiting and interviewing for on line and off line marketing research
The value of research depends on the quality of its organization and on the way in which the respondents are recruited.
The Testpoint team recruits respondents combining traditional systems (recruitment via database, client’s list, by street, mail, telephone) with the most modern techniques of selection through on line panels or targeted social media campaigns.
Our goal is to be able to complete the quotas required. To achieve this, once the potential target has been identified, we send out an on line screening, followed by a telephone check. This further contact allows us to have confirmation of the eligibility criteria. The accuracy and care we put on following the different screening phases ensures our clients a high level of quality in the recruitment and consequently in the interviews.
Recruitment and interviews
for on line research
Recruitment and interviews
for off line research
Consumer research fieldwork
Fieldwork with consumers has always been an area of specialization for Testpoint. For years, we have been helping our clients listen to consumers to improve their products and services. And it is on the basis of this long experience that our facilities in Milan, Rome, Naples and Bologna were conceived, designed and created to best carry out product tests in central locations.
Furthermore, our network of 1000 interviewers throughout Italy – all equipped with tablets or PCs with proprietary software – allows us to carry out in-home tests everywhere in Italy.
This type of organization enables our clients to easily attend the product tests carried out in a central location and to have – very quickly – the data, useful for their decision-making process.
B2B Research fieldwork
B2B research is the most difficult to manage: the reference targets are small and difficult to reach and the topics are frequently highly technical and specific which represents a very complex mix to deal with. We try our best to satisfy our clients, adopting the most appropriate recruitment technique for each case, involving interviewers and moderators specialized in the specific area, so they can “get in tune” with clients and respondents.
Healthcare research fieldwork
Offering fieldwork in this particular area means to be able to recruit first and then to interview patients and healthcare professionals. If the recruitment of patients can be more or less complex according to the incidence of the condition, the interview may be difficult because of the reluctance of patients to discuss their healthcare problems, in addition to a comprehensible discretion. On the other hand, regarding the recruitment of healthcare professionals, first of all you need to overcome the limited availability of time and their busy agenda, and then you must be able to administer highly complex scientific interviews.
Thanks to 20 years of experience and to a large team of recruiters and moderators, Testpoint can meet the needs of the most demanding clients in this area.
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To carry out good research, it is essential to have appropriate spaces.
Our facilities in Milan, Bologna, Rome and Naples have been coceived according to the European qualitative standards, to provide clients with advanced and efficient technological services.
Our facilities are equipped to carry out:
- Focus groups
- In-depth interviews
- Tests with by street recruitments
- Taste tests
- Sniff tests
Our panel has been conceived to recruit and interview respondents both for off line and on line surveys.
Thanks to OpinionCity, Testpoint Community, we can profile our respondents with care and scientific rigour. Once panelists who potentially meet the eligibility criteria required by our clients have been identified, we send them the screening questionnaire and then we make follow-up phone calls to ensure the reliability and quality of the answers.
Furthermore, the partnership with panel providers operating worldwide allows us to expand our database rapidly and at a competitive cost, enabling to provide clients with a modern and advanced service.
Thanks to the ActiveViewing platform, market researchers can carry out focus groups and in-depth interviews via the web, connecting with participants via videoconference.
The platform tools offer the following functions:
Document tools: to share concepts, videos, reports, documents
Annotation: to allow moderator and respondents to note, write or draw
Client chat: to allow clients to interact with the moderator.
Live polling: to offer the possibility to carry out a poll during the interview and immediately obtain feedback from respondents.
Our staff of translators, transcribers and simultaneous translators are available for any type of work, be it on line or traditional.
Our clients are always very satisfied with our note-taking service and our simultaneous translators.
Transcripts are available in electronic format immediately after interview / focus group completion.
Thanks to the webstreaming platform “Active viewing”, clients can listen to the simultaneous translator wherever they are.