Reliable market research implies appropriate locations, specifically designed to carefully listen to consumers

Testpoint central locations have been designed and set up following the most innovative European standards, in order to offer our customers a first class service, both in terms of technological and organizational effectiveness.

View the technical details of our locations:

Testpoint Bologna The facility in Bologna was conceived for focus groups and product tests, this location is particularly suitable for taste tests. More

Testpoint Milano The facility, situated in the wonderful Medieval area of Milan just opposite S. Ambrogio’s Church, is particularly suitable for by street recruitment tests. More

Testpoint Napoli This facility is characterised by one of its two viewing rooms, and its design recalls the most innovative European models: amphitheatre-shaped, the room can comfortably host up to 12 people More

Testpoint Roma Like all main European metropolises, Rome is so big that going from one place to another can take a long time. This is the reason why, when choosing the position of our new Roman venue, we mainly focussed on a place that would be easy to reach and with a carpark nearby. After Milan, Rome hosts most of the market research projects conducted in Italy: starting from 2010, Testpoint is present with a facility fully equipped for focus groups, IDIs and product tests also in the Capital City. More

The facilities are equipped with:

• Sound-proof rooms for Focus Groups
• One-way mirrored viewing rooms
• Closed circuit
• Simultaneous translation system
• Audio and Video-recording system
• Video-conference system
• Kitchen for taste tests, equipped with fridge, freezer, stoves, traditional and microwave ovens
• Warehouse for product storage

They are specifically set up to conduct:

• Focus groups
• In depth interviews
• Tests with by-street recruitment
• Taste tests (up to 15 respondents at once)
• Sniff tests