The location in Bologna
Bologna’s facility is the most recent member of the family. Conceived for focus groups and product tests, this location is particularly suitable for taste tests: A comfortable hall, able to host up to 20 tasting booths, a professional kitchen equipped with cooking appliances, fridges, and a dedicated area for product preparation. The facility is located in a very busy area, making it easy to recruit participants by street and invite them in for a test.
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The location in Milan
The facility, situated in the wonderful Medieval area of Milan just opposite S. Ambrogio’s Church, is particularly suitable for by street recruitment tests. The location is directly opposite “S. Ambrogio” metro station. The focus group room is simple, sober, but functional and at reasonable price at the same time.
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The location in Naples
This facility is characterised by one of its two viewing rooms, and its design recalls the most innovative European models: amphitheatre-shaped, the room can comfortably host up to 12 people. Inside the room, there is an independent interpreter’s cabin with a double-language recording system. The location is situated in the inner city, a few hundreds metres away from the most elegant area of Naples.
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The location in Rome
Like all main European metropolises, Rome is so big that going from one place to another can take a long time. This is the reason why, when choosing the position of our new Roman venue, we mainly focussed on a place that would be easy to reach and with a carpark nearby.
After Milan, Rome hosts most of the market research projects conducted in Italy: starting from 2010, Testpoint is present with a facility fully equipped for focus groups, IDIs and product tests also in the Capital City.
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